Accessibility
Welcome to the accessibility area of the No Smoking Day website. If you have any questions or comments, feel free to email us at NoSmokingDay@bhf.org.uk.
Access keys
Most browsers support jumping to specific links by typing keys defined on the web site. On Windows, you can press ALT + an access key; on Macintosh, you can press Control + an access key.
All pages on this site define the following access keys:
- Access key 1 - Quitting smoking?
- Access key 2 - Organise an event
- Access key 3 - Online shop
- Access key 4 - Media centre
- Access key 5 - About No Smoking Day
- Access key 6 - Site index
- Access key 7 - Search
- Access key 8 - Contact us
- Access key 0 - Accessibility
Standards compliance
- This site is Bobby AAA approved, complying with all the Bobby guidelines. This is always a judgement call; many accessibility features can be measured, but many can not. We have reviewed all the guidelines and believe that all these pages are in compliance.
- This site is WCAG AAA approved, complying wih all priority 1, 2, and 3 guidelines of the W3C Web Content Accessibility Guidelines. Again, this is a judgement call; many guidelines are intentionally vague and can not be tested automatically. We have reviewed all the guidelines and believe that all these pages are in compliance.
- This site is Section 508 approved, complying with all of the U.S. Federal Government Section 508 Guidelines. Again, a judgement call. We have reviewed all the guidelines and believe that all these pages are in compliance.
- This site validates as XHTML 1.0 Strict. This is not a judgement call; a program can determine with 100% accuracy whether a page is valid XHTML. For example, check the home page for XHTML validity.
- This site uses structured semantic markup. H2 tags are used for main titles, H3 tags for subtitles. For example, on this page, JAWS users can skip to the next section within the accessibility statement by pressing ALT+INSERT+3.
Navigation aids
- There is an A to Z and Site Map to show site structure.
- The home page and all archive pages include a search box (access key 7).
Links
- Many links have title attributes which describe the link in greater detail, unless the text of the link already fully describes the target (such as the headline of an article).
- Links are written to make sense out of context.
Images
- All content images used in this site include descriptive
ALTattributes. Purely decorative graphics include nullALTattributes. - Complex images include LONGDESC attributes or inline descriptions to explain the significance of each image to non-visual readers.
Visual design
- This site uses cascading style sheets for visual layout.
- This site uses only relative font sizes, compatible with the user-specified "text size" option in visual browsers.
- If your browser or browsing device does not support stylesheets at all, the content of each page is still readable.
Accessibility references
- W3 accessibility guidelines, which explains the reasons behind each guideline.
- W3 accessibility techniques, which explains how to implement each guideline.
- W3 accessibility checklist, a busy developer's guide to accessibility.
- U.S. Federal Government Section 508 accessibility guidelines.
Accessibility software
- JAWS, a screen reader for Windows. A time-limited, downloadable demo is available.
- Home Page Reader, a screen reader for Windows. A downloadable demo is available.
- Lynx, a free text-only web browser for blind users with refreshable Braille displays.
- Links, a free text-only web browser for visual users with low bandwidth.
- Opera, a visual browser with many accessibility-related features, including text zooming, user stylesheets, image toggle. A free downloadable version is available. Compatible with Windows, Macintosh, Linux, and several other operating systems.
Accessibility services
- Bobby, a free service to analyze web pages for compliance to accessibility guidelines. A full-featured commercial version is also available.
- HTML Validator, a free service for checking that web pages conform to published HTML standards.
- Web Page Backward Compatibility Viewer, a tool for viewing your web pages without a variety of modern browser features.
- Lynx Viewer, a free service for viewing what your web pages would look like in Lynx.
Related resources
- WebAIM, a non-profit organization dedicated to improving accessibility to online learning materials.
- Designing More Usable Web Sites, a large list of additional resources.
- Dive Into Accessibility, 30 days to a more accessible web site.













An 'Alice in Wonderland' theme built on the 'Time to Quit' theme and helped to create a really eye-catching event.
Face painting is one of many activities that can be used to create a really unique No Smoking Day.
Derbyshire Stop Smoking Service celebrates a highly successful No Smoking Day.
Big Cig appears all over the country on No Smoking Day. Here he pops up as part of the Military campaign at HMS Torbay.
Big Cig pops up on HMS Dauntless as part of the Military No Smoking Day campaign.
Street art helps direct quitters to a stop smoking event for No Smoking Day 2011.
Each year lots of schools get involved. This school created calendars drawing on the 'Time to Quit' theme.
Phoenix Stop Smoking Service creates an imaginative 'Alice in Wonderland' themed No Smoking Day event.
City and Hackney Stop Smoking Service prepares a No Smoking Day stand in a local supermarket.
City and Hackney Stop Smoking Service used No Smoking Day as a hook to bring smokers into their service.
Big Cig gets a dental lesson. Creative photos like this often make it into local press.
Local mascots and celebrities make good photo opportunities and ensure that the campaign is relevant to local people.
In Northern Ireland props are used to attract attention and communicate the message.
In Plymouth the Stop Smoking Service made the most of the 2011 theme by forming a human clock in a local shopping centre.
Each year we produce a new image and slogan which help campaigners to promote the day to smokers across the UK.
Educational activities highlight the dangers of smoking and promote the benefits of a smoke free life.
This prison service worked with inmates to create a time capsule containing smokers' aspirations for a smokefree future.
Big Cig scales a climbing wall in one of many publicity stunts that happen on No Smoking Day each year.
No Smoking Day is about creating positive messages and helping smokers who want a smoke free life.
This school made posters to encourage smokers to quit. Educational activities help children understand the dangers of tobacco.
No Smoking Day is a time to get creative. The most eye-catching and unusual events tend to have the most impact.
In Plymouth a singer re-interprets the lyrics of a popular classic making it relevant to No Smoking Day.
Press and radio coverage is a vital part of the campaign. Each year local organisers gain coverage across the media.
This striking display highlights the huge range of smoking related illnesses. It also created an unusual and intriguing display.
Not everyone has access to an army helicopter! Nonetheless, we are astounded each year by the creative uses of Big Cig.
This impressive stunt involved abseiling down the side of the old Tobacco Factory building in Bristol.
Trick photography like this makes a great image to send to a local paper. This image was inspired by 'Time to Quit' in 2011.
The 'Time to Quit' theme is echoed in this human clock. Photo opportunities like this help to generate press coverage.
Big Cig is carted off to casualty. He is the mascot everyone loves to hate and helps to inject and element of fun into the day.
This 'Time to Quit' tardis used age progression software to take smokers into the 'future' showing them how they might look.
Big Cig struggles to keep up in this No Smoking Day sack race. Notice the slogans on the sacks which promote well being.
Buying No Smoking Day merchandise from our online shop is a perfect way to brand a stall making it colourful and eye-catching.
These young people tell Big Cig that his time is up! No Smoking Day is a powerful opportunity to educate young people.
Two Big Cigs duel with giant matches in a stunt to raise awareness on Military No Smoking Day 2011.