The campaign


No Smoking Day has been running since Ash Wednesday in 1983, when it was called Quit for the day.

The campaign is re-designed every year to help spur smokers into action.

Our mission is to appeal to smokers of all types - whatever their age, sex or social class.

We publicise and explain the help that smokers can get when they want to stop, and capture the attention of the media with lots of supportive TV, newspaper and radio coverage.


Our message


  • No Smoking Day is a great opportunity to stop smoking
  • Smokers can get help when they want to stop
  • There are health and other benefits to stopping smoking

What we don’t do


  • Try to force smokers to stop - No Smoking Day is for smokers who want to quit
  • Harass smokers - it's not about banning smoking, or picking on smokers
  • Leave quitters high and dry - smokers need support before and after No Smoking Day.

How No Smoking Day works


The success of No Smoking Day is built on the commitment of thousands of local organisers across the UK. The hard work of these dedicated organisers has helped ensure that No Smoking Day remains one of the UK's foremost public health events.

Each year the campaign is entirely redesigned and re-launched with a fresh campaign theme. New ideas for the campaign are tested with smokers and organisers right across the UK, from different age ranges, ethnic groups and lifestyles, to make sure that our messages appeal to everyone. Then we create posters, leaflets and other campaigning materials to help organisers make their events really shine.

The campaign attracts high profile support, from politicians, sportsmen and women, and celebrities.

No Smoking Day aims to get as much media exposure as possible, helping raise awareness of the day and triggering quit attempts.

The No Smoking Day team works with national helplines, local stop smoking services, drop-in centres, pharmacists, GPs and other services that offer help and advice to smokers who want to give up.

No Smoking Day is rigorously evaluated every year, ensuring the campaign stays relevant and up-to-date.