An 'Alice in Wonderland' theme built on the 'Time to Quit' theme and helped to create a really eye-catching event.
Face painting is one of many activities that can be used to create a really unique No Smoking Day.
Derbyshire Stop Smoking Service celebrates a highly successful No Smoking Day.
Big Cig appears all over the country on No Smoking Day. Here he pops up as part of the Military campaign at HMS Torbay.
Big Cig pops up on HMS Dauntless as part of the Military No Smoking Day campaign.
Street art helps direct quitters to a stop smoking event for No Smoking Day 2011.
Each year lots of schools get involved. This school created calendars drawing on the 'Time to Quit' theme.
Phoenix Stop Smoking Service creates an imaginative 'Alice in Wonderland' themed No Smoking Day event.
City and Hackney Stop Smoking Service prepares a No Smoking Day stand in a local supermarket.
City and Hackney Stop Smoking Service used No Smoking Day as a hook to bring smokers into their service.
Big Cig gets a dental lesson. Creative photos like this often make it into local press.
Local mascots and celebrities make good photo opportunities and ensure that the campaign is relevant to local people. 
In Northern Ireland props are used to attract attention and communicate the message.
In Plymouth the Stop Smoking Service made the most of the 2011 theme by forming a human clock in a local shopping centre. 
Each year we produce a new image and slogan which help campaigners to promote the day to smokers across the UK.
Educational activities highlight the dangers of smoking and promote the benefits of a smoke free life.
This prison service worked with inmates to create a time capsule containing smokers' aspirations for a smokefree future.
Big Cig scales a climbing wall in one of many publicity stunts that happen on No Smoking Day each year. 
No Smoking Day is about creating positive messages and helping smokers who want a smoke free life.
This school made posters to encourage smokers to quit. Educational activities help children understand the dangers of tobacco.
No Smoking Day is a time to get creative. The most eye-catching and unusual events tend to have the most impact.
In Plymouth a singer re-interprets the lyrics of a popular classic making it relevant to No Smoking Day. 
Press and radio coverage is a vital part of the campaign. Each year local organisers gain coverage across the media. 
This striking display highlights the huge range of smoking related illnesses. It also created an unusual and intriguing display. 
Not everyone has access to an army helicopter! Nonetheless, we are astounded each year by the creative uses of Big Cig.
This impressive stunt involved abseiling down the side of the old Tobacco Factory building in Bristol.
Trick photography like this makes a great image to send to a local paper. This image was inspired by 'Time to Quit' in 2011.
The 'Time to Quit' theme is echoed in this human clock. Photo opportunities like this help to generate press coverage.
Big Cig is carted off to casualty. He is the mascot everyone loves to hate and helps to inject and element of fun into the day.
This 'Time to Quit' tardis used age progression software to take smokers into the 'future' showing them how they might look.
Big Cig struggles to keep up in this No Smoking Day sack race. Notice the slogans on the sacks which promote well being. 
Buying No Smoking Day merchandise from our online shop is a perfect way to brand a stall making it colourful and eye-catching.
These young people tell Big Cig that his time is up! No Smoking Day is a powerful opportunity to educate young people. 
Two Big Cigs duel with giant matches in a stunt to raise awareness on Military No Smoking Day 2011. Evaluating the Effectiveness of No Smoking Day
The No Smoking Day charity has always ensured its work is evidence based, and we employ the highest standards of research in all aspects of our work, ensuring we remain effective, efficient and good value for money.
Evaluation at a local level
Evaluation of local No Smoking Day activities is very important to us. We ask all our local organisers to tell us what they did for the Day, so we can see who organised the most exciting, unusual and successful events. We then share the information with other organisers in order to spread best practice and continually improve the delivery of No Smoking Day events.
Evaluation of the media
Each year the No Smoking Day charity records all media coverage about smoking and the references to the Day. We use this work to better understand how our mass media activities can act as a trigger to those wanting to quit, and can encourage smokers to seek out the support that is available.
Evaluation with the public
Every year we ask a random sample of the public questions about No Smoking Day to find out if they were aware of the Day and if they took part. We ask questions about the same issues each year so we can make comparisons and spot trends year on year.
No Smoking Day achieves consistently high levels of public awareness and participation, making us one of the longest running and most effective health campaigns in the UK.
Evaluation of media coverage and public awareness and participation for the 2010 campaign can be found here.
2010 Annual Report.pdf (3,274K)
Long term impact
Approximately every three years, the No Smoking Day charity carries out an in-depth three-month evaluation of the Day's effectiveness in helping smokers who want to stop. This data provides us with a longer-term picture of how effective No Smoking Day is in helping smokers to stop beyond the Day.
Thanks to No Smoking Day, tens of thousands of smokers will quit each year.
To see more:
nsd22yearson.pdf (203K)
Cost effectiveness
Research findings from a team of world renowned smoking cessation academics on the cost effectiveness of No Smoking Day per Quality Life Year Saved were published in Tobacco Control in 2010.
How effective is No Smoking Day Kotz Tob Control 2010.pdf (206K)
