An 'Alice in Wonderland' theme built on the 'Time to Quit' theme and helped to create a really eye-catching event.
Face painting is one of many activities that can be used to create a really unique No Smoking Day.
Derbyshire Stop Smoking Service celebrates a highly successful No Smoking Day.
Big Cig appears all over the country on No Smoking Day. Here he pops up as part of the Military campaign at HMS Torbay.
Big Cig pops up on HMS Dauntless as part of the Military No Smoking Day campaign.
Street art helps direct quitters to a stop smoking event for No Smoking Day 2011.
Each year lots of schools get involved. This school created calendars drawing on the 'Time to Quit' theme.
Phoenix Stop Smoking Service creates an imaginative 'Alice in Wonderland' themed No Smoking Day event.
City and Hackney Stop Smoking Service prepares a No Smoking Day stand in a local supermarket.
City and Hackney Stop Smoking Service used No Smoking Day as a hook to bring smokers into their service.
Big Cig gets a dental lesson. Creative photos like this often make it into local press.
Local mascots and celebrities make good photo opportunities and ensure that the campaign is relevant to local people. 
In Northern Ireland props are used to attract attention and communicate the message.
In Plymouth the Stop Smoking Service made the most of the 2011 theme by forming a human clock in a local shopping centre. 
Each year we produce a new image and slogan which help campaigners to promote the day to smokers across the UK.
Educational activities highlight the dangers of smoking and promote the benefits of a smoke free life.
This prison service worked with inmates to create a time capsule containing smokers' aspirations for a smokefree future.
Big Cig scales a climbing wall in one of many publicity stunts that happen on No Smoking Day each year. 
No Smoking Day is about creating positive messages and helping smokers who want a smoke free life.
This school made posters to encourage smokers to quit. Educational activities help children understand the dangers of tobacco.
No Smoking Day is a time to get creative. The most eye-catching and unusual events tend to have the most impact.
In Plymouth a singer re-interprets the lyrics of a popular classic making it relevant to No Smoking Day. 
Press and radio coverage is a vital part of the campaign. Each year local organisers gain coverage across the media. 
This striking display highlights the huge range of smoking related illnesses. It also created an unusual and intriguing display. 
Not everyone has access to an army helicopter! Nonetheless, we are astounded each year by the creative uses of Big Cig.
This impressive stunt involved abseiling down the side of the old Tobacco Factory building in Bristol.
Trick photography like this makes a great image to send to a local paper. This image was inspired by 'Time to Quit' in 2011.
The 'Time to Quit' theme is echoed in this human clock. Photo opportunities like this help to generate press coverage.
Big Cig is carted off to casualty. He is the mascot everyone loves to hate and helps to inject and element of fun into the day.
This 'Time to Quit' tardis used age progression software to take smokers into the 'future' showing them how they might look.
Big Cig struggles to keep up in this No Smoking Day sack race. Notice the slogans on the sacks which promote well being. 
Buying No Smoking Day merchandise from our online shop is a perfect way to brand a stall making it colourful and eye-catching.
These young people tell Big Cig that his time is up! No Smoking Day is a powerful opportunity to educate young people. 
Two Big Cigs duel with giant matches in a stunt to raise awareness on Military No Smoking Day 2011. UK Tobacco control objectives
The Department of Health's report, Healthy Lives, Healthy People: a Tobacco Control Plan for England, sets out how tobacco control will be delivered in the context of the new public health system, focusing in particular on the action that the Government will take nationally over the next five years to drive down the prevalence of smoking and to support comprehensive tobacco control in local areas.
It includes commitments to:
- implement legislation to end tobacco displays in shops;
- look at whether the plain packaging of tobacco products could be an effective way to reduce the number of young people who take up smoking and to support adult smokers who want to quit, and consult on options by the end of the year;
- continue to defend tobacco legislation against legal challenges by the tobacco industry, including legislation to stop tobacco sales from vending machines from October 2011;
- continue to follow a policy of using tax to maintain the high price of tobacco products at levels that impact on smoking prevalence;
- promote effective local enforcement of tobacco legislation, particularly on the age of sale of tobacco;
- encourage more smokers to quit by using the most effective forms of support, through local stop smoking services; and
- publish a three-year marketing strategy for tobacco control.
Through the comprehensive action described in this plan, we want to reduce smoking rates faster in the next five years than has been achieved in the past five years. The plan sets out national ambitions:
- to reduce adult (aged 18 or over) smoking prevalence in England to 18.5 per cent or less by the end of 2015 (from 21.2 per cent), meaning around 210,000 fewer smokers a year.
- to reduce rates of regular smoking among 15 year olds in England to 12 per cent or less (from 15 per cent) by the end of 2015.
- to reduce rates of smoking throughout pregnancy to 11 per cent or less (from 14 per cent) by the end of 2015 (measured at time of giving birth).
To read the full report click here
