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Follow-up & evaluation

Follow-Up

You should consider how you will follow up with smokers after No Smoking Day.

At your events, take details from smokers who come to you for advice and information and follow up one week later to see how they have done.

You could also book people into local stop smoking services while they're at your stand.

Please make sure to log everyone you make contact with as a result of No Smoking Day, and record every quit attempt.

Evaluation

After your event, consider how it went, what you achieved and what you would or wouldn't do again. Evaluation isn't all about statistics; it's also about making sure that your activities are effective in reaching the people you are trying to reach.

The focus for your evaluation will vary depending upon who the evaluation is for, whether it be your funders, colleagues, partners, or the participants.

However your evaluation efforts should go a long way in helping you to get the most out of No Smoking Day and ensuring you learn from your experiences.

Good, effective planning for a No Smoking Day activity is a necessity for your event to be a success; and good, effective planning means building in evaluation as you go.

Identify who your target audience is and what you hope to achieve with them, then measure how effective you were in your aims and objectives.

A meaningful evaluation report might include:

1. The planning

2. The people involved

3. The event

4. Your target group

Some ways of getting answers for your evaluation process may include:

Remember – No Smoking Day is a focus for raising awareness and support for smokers who want to quit.

The support provided for smokers should not stop at the end of the Day, so keep in contact and follow up with smokers after the Day is over.

Use these tips to think about ways in which follow up support can be provided to smokers who get involved in your No Smoking Day event:

If you do decide to produce an evaluation report, please send a copy to No Smoking Day. We love to see what people are doing at local level as without these activities there would be no Day.

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