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No Smoking Day 2010

• Campaign theme
• How to organise an event
• How to promote your event
• Order merchandise
• Resources to download

No Smoking Day 2010 takes place on Wednesday, 10 March 2010.

This year's theme has been developed with smoker themselves. They told us that they are experiencing uncomfortable internal conflict about smoking ... internal conflict worsened by sense of addiction, powerlessness and feeling trapped. It's not surprising therefore that most smokers want to quit, escape the chains of addiction, and No Smoking Day is here to make sure they stand the best possible chance of success. So that's why this year's theme with its striking and symbolic image of arms breaking free from a chain of cigarettes, and strap line - Break free, we can help, resonated so much with the smoker focus groups we talked to. The theme is empowering, positive, supportive.

No Smoking Day 2009 saw 1 in 10 smokers kick the habit, that's an impressive 900,000 people! And we're expecting even more to take part on 10 March 2010.