Work with doctors to send out "valentines cards" to smokers ahead of No Smoking Day. The card might read "Love your heart and quit this No Smoking Day". The card could contain stop smoking service details and encourage smokers to make a quit attempt on No Smoking Day.

Hold sporting events where smokers make the swap from fags to a new healthy lifestyle. Or what about using Big Cig in a gym and have him swapped for sports equipment or defeated by healthy ex-smokers? Big stunts will attract big publicity.

Why not encourage smokers to do a sponsored quit and raise money for their favourite charity? The British Heart Foundation accepts donations and helps millions of smokers to deal with heart and circulatory diseases.

How about getting kids to create a music video about the dangers of smoking or the benefits of giving up? They could change the lyrics of a favourite song for example Paul McCartney's Frog Song and record the result. A fun and engaging way to teach tobacco issues to children.

Community support - Try working with different religious communities to support quitters. You could promote this year's theme to smokers from specific faith groups - a great opportunity to talk about the effects of tobacco on the body.