Break free - We can help
No Smoking Day 2011 takes place on Wednesday, 9 March 2011.
The 2010 theme was developed with smoker themselves. They told us that they were experiencing uncomfortable internal conflict about smoking ... internal conflict worsened by sense of addiction, powerlessness and feeling trapped. It's not surprising therefore that most smokers want to quit, escape the chains of addiction, and No Smoking Day is here to make sure they stand the best possible chance of success. So that's why this year's theme with its striking and symbolic image of arms breaking free from a chain of cigarettes, and strap line - Break free, we can help, resonated so much with the smoker focus groups we talked to. The theme was seen as empowering, positive, and supportive.
"It's like I'm breaking free of this dirty habit sort of thing…that would
have more effect on me, it's quite powerful ..."
Female smoker Newcastle
"It's like giving you the power back…yeah, it makes you feel more
powerful, as if you can stop"
Young male smoker Newcastle