An 'Alice in Wonderland' theme built on the 'Time to Quit' theme and helped to create a really eye-catching event.
Face painting is one of many activities that can be used to create a really unique No Smoking Day.
Derbyshire Stop Smoking Service celebrates a highly successful No Smoking Day.
Big Cig appears all over the country on No Smoking Day. Here he pops up as part of the Military campaign at HMS Torbay.
Big Cig pops up on HMS Dauntless as part of the Military No Smoking Day campaign.
Street art helps direct quitters to a stop smoking event for No Smoking Day 2011.
Each year lots of schools get involved. This school created calendars drawing on the 'Time to Quit' theme.
Phoenix Stop Smoking Service creates an imaginative 'Alice in Wonderland' themed No Smoking Day event.
City and Hackney Stop Smoking Service prepares a No Smoking Day stand in a local supermarket.
City and Hackney Stop Smoking Service used No Smoking Day as a hook to bring smokers into their service.
Big Cig gets a dental lesson. Creative photos like this often make it into local press.
Local mascots and celebrities make good photo opportunities and ensure that the campaign is relevant to local people. 
In Northern Ireland props are used to attract attention and communicate the message.
In Plymouth the Stop Smoking Service made the most of the 2011 theme by forming a human clock in a local shopping centre. 
Each year we produce a new image and slogan which help campaigners to promote the day to smokers across the UK.
Educational activities highlight the dangers of smoking and promote the benefits of a smoke free life.
This prison service worked with inmates to create a time capsule containing smokers' aspirations for a smokefree future.
Big Cig scales a climbing wall in one of many publicity stunts that happen on No Smoking Day each year. 
No Smoking Day is about creating positive messages and helping smokers who want a smoke free life.
This school made posters to encourage smokers to quit. Educational activities help children understand the dangers of tobacco.
No Smoking Day is a time to get creative. The most eye-catching and unusual events tend to have the most impact.
In Plymouth a singer re-interprets the lyrics of a popular classic making it relevant to No Smoking Day. 
Press and radio coverage is a vital part of the campaign. Each year local organisers gain coverage across the media. 
This striking display highlights the huge range of smoking related illnesses. It also created an unusual and intriguing display. 
Not everyone has access to an army helicopter! Nonetheless, we are astounded each year by the creative uses of Big Cig.
This impressive stunt involved abseiling down the side of the old Tobacco Factory building in Bristol.
Trick photography like this makes a great image to send to a local paper. This image was inspired by 'Time to Quit' in 2011.
The 'Time to Quit' theme is echoed in this human clock. Photo opportunities like this help to generate press coverage.
Big Cig is carted off to casualty. He is the mascot everyone loves to hate and helps to inject and element of fun into the day.
This 'Time to Quit' tardis used age progression software to take smokers into the 'future' showing them how they might look.
Big Cig struggles to keep up in this No Smoking Day sack race. Notice the slogans on the sacks which promote well being. 
Buying No Smoking Day merchandise from our online shop is a perfect way to brand a stall making it colourful and eye-catching.
These young people tell Big Cig that his time is up! No Smoking Day is a powerful opportunity to educate young people. 
Two Big Cigs duel with giant matches in a stunt to raise awareness on Military No Smoking Day 2011. Case studies
Whatever your case study needs, we can help. We have an extensive database of ex-smokers from all walks of life with fantastic stories to tell about how and why they stopped smoking and the benefits they've got from it.
To find out more, contact the British Heart Foundation press office.
Please find a couple of stories below for example:
Mark, 34, from Northumberland started smoking when he was 15 to try it and for social reasons. He decided to quit on No Smoking Day 2010 after some encouragement from his girlfriend. He says:
‘In Spring last year, whilst out with my girlfriend we stumbled upon the Cumbria Health No Smoking Day campaign bus. My girlfriend poked me onto it in the faint hope I would go through with my promises to quit. I smoked about 10 - 15 cigarettes every day and had done so on and off for nearly 18 years. After a lung test - which showed my lung capacity was at about 70% of what it could be if I did not smoke - and the draw of some free mints I decided that I would use No Smoking Day as the catalyst to stop smoking. I actually had my last cigarette on March 8th 2010, 2 days prior.
‘I decided that I would try a combination of Nicotine Replacement Therapy and will power and so I bought some patches. However, in saying that I wanted will power to overcome the dosage and so I only used the patches for half of the prescribed time. Will power and chewing gum took over as I went travelling to South East Asia in April and May 2010. All of the time I was out there I resisted the urge to smoke despite being around other smokers and smoking being legal in drinking establishments over there. I decided to reward my efforts by making a donation for every successful week to the Roy Castle Lung Cancer charity and I raised over £115. As well as the charity I used people close to me as additional inspiration to successfully quit.
I now use the money I saved on cigarettes for a gym membership and exercise weekly and feel so much fitter as a result of both stopping smoking and looking after myself. I hope my story can inspire other people in realising the great sense of achievement and pride you can get from quitting as well as the health benefits’
Lu, 32, from London decided to quit smoking after being told she had Cervical Cancer. She started smoking when she was 11 as all her friends were trying it. She says:
‘I started smoking when I was 11 and continued on and off for years, mainly as a social smoker, although it was probably better to call me a binge smoker. I only lit up when I was drinking with friends, but I would chain smoke and I could easily go through 40 in a night. I loved smoking it was a social thing for me. I didn’t really worry about the impact on my health as I’m quite active and eat well so I thought smoking now and then wouldn’t hurt.
‘However last year I had to go to hospital for treatment after a smear test revealed a patch of aggressive pre-cancerous cells. After the first treatment doctors found a number cancerous cells, only tiny and they said they had caught the cells at the earliest possible stages, but I needed further treatment to cut the cells out and ensure there wasn’t anymore. I got the all clear a month later, I cried and laughed - what a relief. This health scare was the incentive I needed to make me quit, I know that people who don’t smoke get cancer but smoking increases your chances of getting it and I don’t want it to come back. I haven’t smoked since 31 July 2010. I relied on my support network of friends, some of whom quit with me, and ex-smokers, and I avoided people who continued to offer me cigarettes. I do still have the occasional craving and ask people not to let me have one puff, even if I ask after a glass or two of wine. It’s just not worth it.’
